Service 01

Generative
Engine Optimi-
zation

Engineer your brand into the answers AI gives your customers — before they ever see a search result.

A technical conceptual visual for Generative Engine Optimization (GEO), showing how brand signals are engineered into AI-generated responses and Large Language Model (LLM) answers.
12+
AI engines monitored
94%
Citation coverage
3mo
To first citations
What It Is

The discipline of
making AI cite you.

Most brands are invisible inside AI answers. GEO is the systematic practice of engineering your content, authority signals, and entity data so that ChatGPT, Gemini, Claude, and Perplexity cite you — not your competitors — when your customers ask questions that matter.

Unlike traditional SEO which optimises for ranking algorithms, GEO optimises for language model retrieval: the patterns, formats, and authority signals that cause AI to select and surface your content as the trusted answer.

What You Get

Everything needed to own
your category in AI answers.

01
LLM Citation Audit

We query 12+ AI engines with 200+ prompts relevant to your category and map every place a competitor is cited instead of you — producing your complete GEO opportunity map.

02
Entity Authority Architecture

We build out your brand's knowledge graph — structured data, Wikidata presence, authoritative backlinks, and entity disambiguation — so every AI model understands exactly who you are and why you matter.

03
Answer-First Content Production

We write and publish content explicitly structured for LLM ingestion: clear claims, cited evidence, structured formats, and the specific linguistic patterns that AI models extract and reproduce in their answers.

04
PR & Digital Authority Campaigns

Strategic media placements on high-authority publications that AI training pipelines heavily weight — building the third-party credibility and citation density that AI models require before citing a brand.

05
Monthly Citation Monitoring Reports

We track your brand's citation rate across all major AI engines every month, with competitive benchmarking, trend analysis, and a clear record of how your GEO presence is growing over time.

06
Prompt Testing & Optimisation

We test hundreds of prompts your customers are likely to ask across different AI engines, refine your content based on what triggers citations and what doesn't, and repeat the cycle monthly.

The Process

How GEO works in practice.

Step 01

Audit & Map

We query 12+ AI engines with prompts from your category and document the full citation landscape — who's being cited, for what queries, how frequently, and why.

Step 02

Entity & Authority Build

We define your brand entity precisely across structured data, Wikidata, and industry databases, then build the authoritative web signals that AI training pipelines weight.

Step 03

Content Engineering

We produce and publish content in the formats AI models prefer to extract from — definitional blocks, structured comparisons, cited claims, and expert-attributed statements.

Step 04

Test & Compound

Monthly prompt testing across engines, content refinement based on citation data, and ongoing authority building — creating compounding results over time.

Results

What GEO delivers.

94%
Average citation coverage

Across the 12 major AI engines we monitor, our clients achieve an average citation rate of 94% — meaning when their category is queried, they appear.

312%
Organic traffic lift

Clients who achieve strong AI citation presence see direct and branded search volume rise — as AI-influenced users search specifically for the brand they heard about.

3mo
To first consistent citations

Most clients begin seeing consistent AI citations within 90 days of GEO implementation, with citation rates continuing to grow for 12–18 months as authority compounds.

"Before signAI, we were invisible in every AI answer in our category. Six months later, ChatGPT cites us by default. Our branded search has grown 180% as a direct result."
VP Marketing, Series B HR Tech Company
Who It's For

GEO delivers the most
value for these brands.

B2B SaaS Companies

Your buyers ask AI for software recommendations before they ever hit Google. GEO ensures you're the brand that gets recommended — not your competitors.

Professional Services

Law firms, consulting practices, and agencies: when someone asks an AI for the best firm in your space, GEO makes sure your entity authority is high enough to get cited.

Healthcare & MedTech

Trust is everything in healthcare. GEO builds the authoritative signals that cause AI models — trained to be careful about medical content — to cite your brand as a trusted source.

Financial Services

Fintech and financial brands face the same YMYL challenge as healthcare. GEO navigates these constraints and builds the credibility signals AI models require.

Enterprise Software

Complex enterprise buying journeys involve months of AI-assisted research. GEO ensures you're cited during the evaluation phase — before your sales team ever gets involved.

Education & EdTech

Students and institutions ask AI for course and platform recommendations. GEO builds your topical authority in educational topics so AI recommends you by name.

Common Questions

Everything you've
wondered about GEO.

How is GEO different from traditional SEO?
Traditional SEO optimises for ranking algorithms that index and rank web pages. GEO optimises for language model retrieval — the process by which AI systems select which brands and sources to include in their generated answers. The signals that matter are different: entity authority, citation density, structured content formats, and authority source relationships all carry more weight than keyword density or link volume alone.
How do you measure GEO performance?
We track citation rate (how often your brand appears when relevant prompts are queried across AI engines), citation position (where in the answer you appear), sentiment accuracy (how accurately AI describes you), and downstream metrics like branded search volume and direct traffic — which tend to rise as AI citation presence grows.
How long does it take to see results?
Most clients begin seeing consistent citations within 60–90 days. Full citation dominance — where your brand appears reliably across the majority of relevant prompts — typically takes 6–9 months. GEO results compound over time as authority builds, unlike paid channels where performance stops when spend stops.
Does GEO work for all AI engines?
We optimise for all major AI engines simultaneously: ChatGPT, Gemini, Claude, Perplexity, Copilot, and 7+ emerging platforms. While each engine has slightly different retrieval patterns, the core authority and content engineering principles apply across all of them, so improvements tend to lift performance across the board.
Can GEO coexist with our existing SEO programme?
Yes — and in fact the two are complementary. Many of the content quality and authority signals that drive GEO performance also improve traditional SEO rankings. We work alongside your existing SEO team or agency, adding a GEO layer to your strategy rather than replacing what's already working.
Related Services

GEO works best
alongside these.

Ready to get cited
by every AI?

Start with a complimentary GEO audit — we'll show you exactly which AI engines are citing your competitors instead of you, and what it would take to change that.

Get Your Free GEO Audit → See all six services →